Samsung Galaxy S6 & S6 Edge Launch
|Customer||:||Samsung Turkey HQ|
As a part of the ceremony launching the Samsung Galaxy S6 and S6 Edge, we held the largest and most comprehensive launch event of 2015 to introduce a road project connecting Kuruçeşme and Suada, and "the Future Is Mine Island" where users experienced the devices for the first time. Inspired by the Galaxy model, we created content to promote these two products as an entirely different experience because they offer technology of the future. The concept asks participants to imagine what they would do if they discovered an island from another galaxy in the middle of the Bosphorus. Over the teaser period 8 and 9 April, we gathered consumption estimates by publicising events happening near the Bosphorus via social media and holding a special mapping and light show on the island by the Bosphorus after nightfall. On 10 April, the invitees crossed the straight to "the Future is Mine" Island via Kuruçeşme Park and were introduced to the device for the first time, and then enjoyed the exclusive launching ceremony held in Suada. The Island continued to host visitors on 11-12 April, and provided a total of 3,000 people with an opportunity to enjoy their first experience on the island. Held for the first time in Turkey, the launch event made an overwhelming impression in terms of PR.