SAMSUNG

Within the framework of the Samsung Galaxy S6 and S6 Edge launch, we held the biggest and most comprehensive launch event of 2015 with the road project built on the sea between Kuruçeşme and Suada and The Future My Island, where devices on the strait were experienced for the first time. Based on the galaxy name, the technology of the future created content with the aim of introducing these two products with a completely different experience. The whole idea came from the phrase “What would you do if you woke up one morning and came across an island in the middle of the Strait from another Galaxy?” With the dark of the April 8th and 9th teaser period, consumer estimates were gathered through social media with a special mapping show on the island and a light show on the bosphorus line.On April 10, guests first met the device on the island by walking along the road over the strait from Kuruçeşme park to the island of “The Future Is Mine”, and then received a special launch invitation in Suada. On April 11-12, the island continued to welcome visitors over the water, and a total of 3,000 people had their first experience on the island. The launch, which was held for the first time in Turkey with content and rhetoric, was a very vocal event in terms of PR.